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Giacomo Guaragna Profile Pic
Hello!

I am Giacomo, an Italian senior service designer passionate about understanding human needs, involving everyone in the creative process, and transforming organizations from within.

Current role

Senior Service Designer
at Accenture Song Design

Skills

User research
Prototyping
Facilitation
Design thinking

Design strategy
Project management
Customer experience management

Works
Selected works

Some examples of what I do

Creating the dialysis offering of the future.

Facilitation - Customer experience - User research

Helping a leading healthcare company to improve patients’ treatments and clinics’ operations by shifting from the sales of physical products to an ecosystem of physical and digital products and services.

Accompanying the digital transformation.

User research - Prototyping

Helping a global pharma company undergoing an organizational change to design a personalized experience for their field-force sales representatives that maximizes their ease and adoption of new digital tools.

Navigating the Metaverse by design.

Prototyping - User testing

Helping the Accenture Go-To-Market team to collect all the internal and existing Metaverse capabilities and offerings and navigate them intuitively in one unique space.

Disrupting the healthcare business.

Project management

Helping a world's leading medical device company design a nebulizer system for people affected by asthma, leveraging a new capsule business model.

Other clients

I also had the pleasure to work with some great companies across Italy, China, and Central Europe

P&G logo
BMW logo
FORTIS logo
IDORSIA logo
Zippo.png
TedX logo
ILLY  logo
LEGO logo
About
Something more about me

Personally and professionally

I am curious, responsible, and attentive. I enjoy exploring, learning, and experiencing new things and cultures. I am a person who cares. I care about my work, committing fully to the job and striving for precision. I care about the people around me, listening, helping, and seeking to make them feel included and smile.


I am fascinated by entrepreneurship, am naturally energetic without any coffee, and love sports.

Professionally, I am experienced in user research, customer experience, workshop facilitation, and digital prototyping. I use these skills to improve collaboration within small and big organizations and guide them in creating products and services people love (and actually use).

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