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Giacomo Guaragna Profile Pic
Hello!

I am Giacomo, an Italian service and product designer passionate about improving user and customer experiences by understanding human needs and behaviors and crafting exceptional digital products and journeys.

Current role

Senior Service & Product Designer
at Accenture Song Design

Skills

Customer Journey
Product Design
User research

Prototyping

Design thinking
Workshop facilitation

Design strategy
Project management

Works
Selected works

Some examples of what I do

Accompanying the digital transformation.

User research - Prototyping - Product design

Helping a global pharma company undergoing an organizational change to design a personalized experience for their field-force sales representatives that maximizes their ease and adoption of the new CRM tools.

Creating the dialysis offering of the future.

Facilitation - Customer journey - Project management

Helping a leading healthcare company to improve patients’ treatments and clinics’ operations by shifting from the sales of physical products to an ecosystem of physical and digital products and services.

Navigating the Metaverse by design.

Product design - Prototyping - User testing

Helping the Accenture Go-To-Market team to collect all the internal and existing Metaverse capabilities and offerings and navigate them intuitively in one unique space.

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Disrupting the healthcare business.

Project management

Helping a world's leading medical device company design a nebulizer system for people affected by asthma, leveraging a new capsule business model.

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Other clients

I also had the pleasure to work with some great companies across Italy, China, and Central Europe

P&G logo
BMW logo
FORTIS logo
IDORSIA logo
Zippo.png
TedX logo
ILLY  logo
LEGO logo
About
Something more about me

Personally and professionally

I am curious, responsible, and attentive. I enjoy exploring, learning, and experiencing new things and cultures. I am a person who cares. I care about my work, committing fully to the job and striving for precision. I care about the people around me, listening, helping, and seeking to make them feel included and smile.


I am fascinated by entrepreneurship, am naturally energetic without any coffee, and love sports.

Professionally, I am experienced in user research, customer experience journey, digital product design and prototyping, workshop facilitation, and project management. I use these skills to improve collaboration within small and big organizations and guide them in creating products and services people love (and actually use).

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